Just did some quick research and it looks like they have tightened the criteria somewhat- but you can stilll get a pass if you show that your blog concerns the toy industry- which yours totally does.
You could always draft one before you apply that specifically concerns the toy industry- Or submit an article about RBB/toy industry to a zine or something-
I think rbb.net gives you cred too-
you can research the criteria here:
http://www.toyassociation.org/AM/Templa ... ntID=15572
THe fun thing about a press pass is that you get a bag of goodies and a special press lounge with snacks and stuff to hang out in when you are weary :D